Make your content not suck 🤷🏽‍♂️

Eric Ardito

May 14 in Product Feedback

Stop posting💩💩💩

Is your content lacking? 😐

You should become a Dopamine Dealer 👀

The allure of social media lies in two brain chemicals:

1) Serotonin (boosts mood) 😁

2) Dopamine (gives a sense of achievement) 😏

To captivate your audience, you must deliver both consistently. Producing engaging content daily to keep them craving more. The greater the issue your business solves, the more money you make 💵

You have two options to deliver these to your viewers

1) Entertainment 📺

2) Education 📚

Master the art of packaging your content for that winning hit.

Entertainment content

Did you know

Did you hear

Insights/News

Comedy

GIFs

Debates

Reviews

Performances

Educational content

How to do

How to think

How to behave

Step by step

Breakdowns

Processes

Methods

Best practices

To make your content thrive, you must trigger chemical reactions in the brains of your viewers. This is literally why people scroll on their phone all day. We are using science to win! 👨‍🔬

Test your content by asking yourself these questions before you post or create something. If you’re checking the right boxes, people will begin to align and funnel in 🏃🏽

Serotonin:

- Will this bring joy to viewers?

- Will this induce a sense of tranquility?

- Will this command attention?

Dopamine:

- Will this make viewers feel rewarded?

- Will this foster a strong sense of accomplishment?

- Will this inspire heightened motivation?

With your content don’t be afraid to be different to stand out from the crowd. Examples below include

Aquafina water(standard and in a bottle) - Liquid Death water (grungy name and in a can) 💧

Blackberry (phone with a physical keyboard) - iPhone (touchscreen display for everything) 📲

If you can spin your content to be dramatically different while still triggering the chemical reactions in people’s brains, you’re on your way to making something great 👍🏽 - how are you making your content not suck?

12 comments