How To Make Your Community THE BEST

I've been thinking about this for at least a year... and the more I think about it, I'm convinced that the easiest way to make your community THE BEST is to narrow its focus.

This isn't about "the riches are in the niches."

This is about being able to "give away the farm" inside of your community while NOT reducing the likelihood that someone would invest in your paid course(s)/offerings.

If you want to make your community THE BEST (and dominate your niche), spend some time thinking about what single area of your community you could narrow the focus of your community to.

For our 55,000+ person dental community, we ONLY talk about clinical tips and techniques.

We don't discuss staffing, marketing, buying materials, insurance, patient follow-up, or anything else.

So, if you have a community about tennis, try to figure out ONE element of tennis to discuss. Maybe that's serving techniques, mental toughness, tennis-specific fitness, footwork, or how to hit the perfect tweener.

Doing this will allow you to give give give and hold NOTHING back. This makes it more likely that you’re helping people in your community. It builds your authority and trust while elevating your chances that people in your community will invest in your course(s)/offer.

If you want to brainstorm what your narrow-focused topic could be, leave a comment below with the niche that you're in.

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