🚨 Your About Page may now be out of date

🔥

⏰ New month alert!

November’s arrival could render our About Pages irrelevant and unprofessional overnight.

The About Page is our storefront - and if the window display carries outdated elements, visitors will question our attention to detail in-store.

Check for these four harmful mistakes across your copy, images, VSL and also group bio (aka mini bio, aka Discovery bio) to keep your display cutting edge.

⏰ PRICE

Did you threaten an end-of-October price hike? Change monthly and maybe annual pricing too.

Make sure you don’t still mention a SUMMER SPECIAL anywhere. 😄

Does your stated price in the copy match what people see when they go to hit JOIN GROUP? Again, check annual too.

⏰ PROOF

Did you score new wins in October?

Are you, for instance,

@Max Perzon

, and you smashed the Skool Games (awesome work, Max!)?

Or maybe you’ve now coached three Skool Games winners instead of two?

Update your brag-worthy sales points.

⏰ BONUSES

If October-only bonuses form part of your offer, it’s time to either remove, change or extend them (due to “popular demand”, obviously).

⏰ URGENCY

Your "last chance to join before the waiting list kicks in" October 31 deadline now looks SO last month.

Time to update that totes-legit deadline to, say, November 30 (“Lock in this pre-Christmas price! 🎄”)

I recommend to clients that they include not only the month but the YEAR in their Page elements (e.g. NOVEMBER 2024 BONUS)

This helps to reassure the visitor that, when they pay their $27, they won’t meet tumbleweeds inside.

📢 How many changes have you made on your Page? 👇

P.S. Panicking, because you say "October" in your VSL? For a quick fix, hop back into the edit, plaster B-roll over yourself and lay down a voiceover for that one part. Or just re-shoot. We all need to resign ourselves to multiple VSL shoots over time.

P.P.S. Remember that your Welcome post and your Start Here module, etc, may also need tweaking, inside the community. 👀👀

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