How Skool's Discovery page works and how to rank on it

Jason Arnopp

May 3 (edited) in 🗣 General chat on communities

Depending on how long you've been at Skool, you may or may not be aware of the Skool Discovery page.

Maybe it's how you found this community. Let me know if so?

The Discovery page is essentially an internal search engine for Skool.

There are two ways to find your ideal community:

1) Plug a search term into the search box, such as 'Satanism and cream cakes'. 👀 Orrrr whatever floats your boat.

2) Click on one of the various categories that sit in a row beneath the search box.

Each community has a Discovery page ranking - a number that you can see superimposed over your community image.

Naturally, every creator wants their community to rank as highly as possible.

So how do we:

(1) Appear in Discovery in the first place?

(2) Get our community to appear in search results?

and (3) Get our community to rank higher IN those search results?

💥APPEARING ON THE DISCOVERY PAGE

To do this, we need to get a few things in place as follows:

✅ about three community members, minimum

✅ a cover image for your community

✅ at least one image on your About page

✅ some About page text

Here's how Skool itself words this: "Your group needs to meet a minimum threshold of members, posts, and activity to show in discovery. You also need a good group description, about page description, group cover image, and some photos/videos on your about page."

Basically, Skool doesn't want to show your community to visitors until it's looking presentable. This makes sense for you too.

Check that Skool has chosen the right category for your group - and if they haven't, drop their lovely people a friendly email to ask for it to be switched.

💥APPEARING IN SEARCH RESULTS

So, once you're on Discovery, how can you ensure you show up when someone searches for your topic?

The main thing that I've found is to include relevant keywords in your about page and group description.

Just as with YouTube keywords, you want to make sure your copy flows well and naturally, and doesn't show signs of keyword stuffing.

Nevertheless, you want as many relevant keywords there as possible.

In my writing group, for example, I made sure to include "creative writing" on my About page.

That's not a term I would naturally use myself, but a lot of people do and a few new members in my writing community have told me they searched for that exact term.

Keyword SEO definitely seems to work well at Skool.

💥 RANKING HIGHER IN DISCOVERY

Once you're set up to show up in search, how do you boost your ranking so that you'll appear nearer the top, or ideally at the very top, for those search results?

In a word, engagement.

That's the main factor that Skool's algorithm uses to rank groups.

The more engaged your group is, the higher your rank.

Here the main factors the algorithm looks for:

🔥 member growth

🔥 member activity

🔥 posts

🔥 comments

🔥 likes

Does all of this make sense?

📢 Feel free to ask any question you might have - and share any strategies or techniques you've been to improve your standing on the Discovery page!

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