Why do we join things and then never follow through?

Subtle right? This is something that I'm working on for a bigger social media post. Heck, maybe even an e-book or upcoming CAA session.

We are inherently dopamine addicts, more so today than ever. But here's why dopamine sometimes turns us into DOPES. I happens to me daily. It's difficult to avoid.

Dopamine is most notably involved in helping us feel pleasure as part of the brain's reward system. That's good right?

Not always. Why is that? Because we can get virtually the same "hit" from saying we are going to do something as we would from actually doing it.

It's the same as eating a "Big Mac and fries" when you're hungry. YES, It's quick, easy and satiates the immediate hunger BUT it's empty calories, ( lack of essential nutrients, and does no good for you body.)

We all know that a meal prepared at home with wholesome ingredients is going to be much, much better for us. Good calories from fats, protein, carbohydrates etc.

This is exactly why we created this community. We've seen hundreds and hundreds of financial professionals buy expensive sales, marketing, and coaching programs. Some good and some bad.

These platforms and programs are fairly generic. Usually geared towards B2B - Saas sales

The main reason very few advisors get any value from these programs is because they don't do the work, excuses start pouring in and they quit. Quitting becomes a habit.

I'm too busy.

This is more work than I expected.

I'll start it next week.

I don't think this will work.

Sound familiar?

What is missing is a sense of community. Little or no accountability or encouragement. Not enough transparency about the Good, the Bad and the Ugly of our industry.

THE SOLUTION

Start showing up. Participate. Share ideas.

The BOTTOM LINE:

You can make excuses or you can make money. You can't do both.

If you agree, post ALL IN.

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