Mar '24 in General discussion
Facts tell. Stories Sell.
Give me 2 minutes and I'll teach you what prospects really want to talk about
ππ‘π’π¬ π°ππ¬ π π ππ¦π ππ‘ππ§π ππ« ππ¨π« π¦π² πππ«πππ«
This is what I was taught.... π
To be successful,
β³Β give prospects facts about why it made logical sense for them to become my client.
My Boss: Tell them
β we've been in business for 90 years
β our fund A, outperformed their fund B
β about XYZ strategy and how it will defer taxes
Turns out, that's not the most effective method.
It's near impossible to make an emotional connection with your prospects using logic and facts.
When I began delivering my message through STORIES, my business exploded.
I found telling stories
β held clients attention
β created a memorable experience.
More importantly it differentiated me from other Advisors.
My best stories would highlight my prospects desired outcomes and present a solution that addressed those needs.
Want to overcome a prospects objections?
Tell them a story about how you helped an existing client
β³Β overcome a similar challenge.
Your prospect can visualize themselves in your story. π
They will become clients because you removed doubt and proven that your solution actually works for people just like them
4
2 comments
Facts tell. Stories Sell.
skool.com/client-acquisition-academy
Giving away for FREE what other coaches charge thousands of dollars for
Leaderboard (30-day)
1
+1
2
+1
3
+1
4
+1
powered by