“SEO is Dead” · ChatGPT Users

“SEO is Dead”

Posting this for thoughtful discussion. I’ll start!

I completely agree with him, though I think he used the wrong words to sheet his point across initially. SEO will never be dead so long as we use the internet for getting answers. I think the point that he failed to drive home in his first video which is what he addresses in THIS video is that the landscape is changing. The tactics that have worked well will need to adapt as we move forward. This has always been true, has it not? Is this going to be a BIGGER adaptation? In my opinion, yes. It will be a bigger adaptation and I think the weight of different tactics will change the most, but the fundamentals will continue to be exactly the same: prove your relevancy to the consumer’s search and build the trust to the search engine.

My biggest “concern” (for lack of a better word) is if AI search doesn’t use algorithms to determine your worthiness over a competitor when it provides its results to the user. How then will we ensure that we are receiving our “fair share” of the market? I’m not talking about Google search here, I’m talking about chat GPT, perplexity search, etc. For example, if you go to chat gpt search now and ask it for a list of plumbers in a given city (can also ask it to do so using Google), it doesn’t give you the answers in order of ranking and the average user is not going to say much more than “give me a list of the top plumbers in my area”.

As we begin to see more users of these Ai models to do the searching for them, this will affect our tracking, our visibility, our data on ranking as it currently stands. There’s so many aspects to this, but this is just one. I look forward to hearing everyone’s thoughts and how YOU plan to adapt! :)

https://youtu.be/TW7F3BFH4Hg?si=AWIN5Q1VEukozhEe

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