an actually good service or offer. Bottom line: if your customer's experience with you, your product, or your company is not good, If your product or service is not good, If your churn is too high, then you need to re-evaluate & iterate on how good your offer is and could be. ___________________________________________ It needs to be so good that people tell others about it. With that being the standard you set for your business, only THEN should you put money into marketing to advertise your actually amazing product. This is me explaining my understanding of one of the primary concepts that Alex Hormozi wrote about in his book: 100M $ Offers. It has been something I keep in the front of my mind alot when analyzing my offer to clients.

At the most basic level of this topic you simply need to imbedd a referral incentive within your business, service, or product. Take a 100 dollar membership for example, and you offer to your clients a $40 Referral incentive for a recommended client. Once that referral becomes a paying member, you either grant a one time, or reccurring commission as a thank you. Businesses seem to overcomplicate this, when in reality it's as simple as asking your clients or community for referrals. If you have a good product, and provide an incentive, then for every client you recieve, they replace their own membership, and in some cases cause exponential growth! During or at the end of their experience you simply ask for a 5 star review on google if you are a local business, for a written testimonial through text, or even a video testimonial Having those in your back pocket is an extremly helpful resource and it's as simple as making it a habit to ask. This concept is further explored in Alex Hormozi's Book "$100M Leads"