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Welcome to the "Consumer Trends in Vietnam 2023" report! Here are the key highlights driving Vietnam's growth in the coming decade. 📈🇻🇳 1. Strong Working Population 👷‍♂️👷‍♀️ Vietnam boasts a high working population with a low dependency ratio. This robust workforce, characterized by youth, dynamism, and creativity, contributes significantly to the country's sustainable development. 2. Impressive GDP Growth 💹 Over the past decade, Vietnam's GDP has grown at an average rate of 5.9%, showcasing the nation's economic strength and resilience in the face of global challenges. 3. Profits from Manufacturing and Investment 🏭💰 Increasingly strong growth in investment, especially in manufacturing, has driven profits and provided a powerful boost to the economy. 4. Rising Consumption of Goods and Retail Services 🛒 The consumption of goods and retail services continues to rise, reflecting the growing needs of consumers and the development of the domestic market. 5. Booming Domestic Tourism 🌄🏖️ In the context of affected international tourism, domestic tourism has filled the gap, maintaining the industry and creating jobs for the population. 6. Explosive Growth in the Internet Economy 💻 In 2022, Vietnam's internet economy reached $23 billion, demonstrating the remarkable growth of e-commerce and online services. 7. Household Financial Growth 🏡💵 The financial status of Vietnamese households is on the rise, providing a solid foundation for sustainable economic development and improved living standards. 8. Financial Ecosystem Supporting E-Commerce 💳🛍️ An increasingly complete financial ecosystem strongly supports e-commerce and electronic payments, facilitating convenience for both consumers and businesses. 🔮 Looking Ahead These factors will drive Vietnam's growth in the next decade, positioning it as one of the fastest-growing economies in the region. Let's seize the opportunities from these trends to lead in this promising market! 🚀

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