New to Pay-Per-Call Looking for Insights on Systems & Business Processes

Hey, John big fan of your YouTube channel. I've been watching you for a while. Community feel free to chime in. I’m new to the pay-per-call space and really excited to dive in. I've read The pay per call revolution, watched countless interviews on pay-per-call/affiliate marketing, and have taken a course. I’ve been exploring affiliate marketing and would love to learn more about how experienced marketers in this community structure their businesses, especially when it comes to systems and processes. I'm currently using clickup to setup my workflows.

A few questions I have:

How do you typically set up your pay-per-call campaigns? Do you follow a specific process from testing to scaling?
What tools or software do you rely on for managing inbound calls, tracking, and campaign optimization?
How do you structure your team? Do you outsource certain roles (e.g., media buying, creative specialists), or do you handle most of it yourself?
What’s your approach to keeping your operations lean while scaling?
Any tips for someone just starting out in this space on managing multiple campaigns efficiently?

I’m currently building my systems from scratch and would appreciate any advice or insight into what works for you. Looking forward to learning from the community!

Thanks in advance!

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