Business is easier when you are having fun.

The positioning statement Steam Whistle uses is the location’s premium positioning. Formula: (Location’s) Premium (Product Category) Does your brand use this positioning statement formula? Share it with us in the comments.

Vimeo updated their website. A simple text carousel with the formula (Value) With Vimeo. Repeated 6x is simple and very effective. The most successful brands simply offer value without the fluff. Understand your dream customer's desired outcomes and offer value that helps them achieve those desired outcome. Heres the value Vimeo offers highlighted at the top of their website above the fold. ✅ Create video in minutes ✅ Build a company video hub ✅ Host virtual events ✅ Share your videos everywhere ✅ Share video messages ✅ Sell your videos online https://vimeo.com/

Brand Essence: Connection Brand Values: Individuality, authenticity, positivity. Brand Character: American, authentic, friendly, positive, unpretentious, casual. BrandPlan Archetype: The Everyman Brand Tagline: Meet me at the gap

Being different is better than being better.