Apr '22 (edited) in BrandPlan
Scrub Problems Away Like Dawn - (example)
Most entrepreneurs can’t attract their dream customers because they aren’t clear who their dream customer is and what matters most to them.
In Brand Attraction we create our dream customer profiles and identify their problems.
Highlighting your dream customers problems by speaking to their pain points is a powerful way to communicate your value and solution to their problem. This is what we do with influential copy in Brand Messaging.
Let’s look at this example from Dawn since I needed more soap to do dishes 🧽🍽 ✨
Problem / Pain = Scrubbing dishes
Problem /Pain = messy flip cap
Problem /Pain = fiddling with cap
Solution = 50% less scrubbing
Solution = no flip, no mess
Solution = ez squeeze
You can see with only 3 lines of text on this bottle Dawn is extremely effective at attracting their dream customers.
Dawn is subconsciously saying to their dream customer. “We know doing dishes is a pain in your ass so we made it less painful with our new product” 😂
Magnetic messaging attracts more of the customers you love through a deep emotional connection. ♥️
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Scrub Problems Away Like Dawn - (example)
