Have you ever thought about what’s really driving the growth of successful body contouring businesses? It’s not just about the services you offer or the prices you set. One major key is how you connect with your clients on a deeper level. I recently watched this video with Daniel Priestley, and it was eye-opening. He talks about the power of creating spaces for people to discuss their challenges—like body contouring concerns—before you even try to sell them anything. It’s about creating value through community, not just through sales pitches. Priestley said something that really stuck with me: “People buy what others want to buy, not what others want to sell.” And that’s so true. Your potential clients don’t want to feel sold to; they want to feel understood and empowered. Imagine if, instead of pitching your body contouring services immediately, you set up a discussion group where clients could openly share their body goals, concerns, and questions. You’d be building trust and offering them a safe space before introducing your services as the perfect solution. That’s a game-changer for growing your business. How to Use Discussion Groups and Skool to Grow Your Body Contouring Business So how do you get started with this idea? One great way is to use Skool, an online platform where you can create communities, courses, and discussions that bring your clients together. Here’s how you can leverage Skool to really build strong connections with your clients: Create Weekly Educational Content: Skool lets you create and schedule educational modules that can help your clients understand the benefits of body contouring, aftercare tips, and more. For example, you could create a lesson on "Maximizing Your Body Contouring Results" where you teach clients what to do before and after treatments. This content positions you as an expert and helps your clients feel empowered and informed. Host Live Q&A Sessions: Skool allows you to run live Q&A sessions, where clients can ask you questions directly about the treatments they’re interested in or concerns they may have. This builds trust and makes your clients feel personally supported. For example, you could offer a monthly "Ask Me Anything" session where you answer common concerns about RF treatments, cavitation, or wood therapy.