From Q1 and Q2 of 2024, online shoppers' preferences did a total shift!! π€―
Every major social platform β FB, YT, IG, TT and even LI β saw a huge jump in social shopping. π
But there's one ugly duckling: X/Twitter π
X's social shopping game took a hit, possibly because brands are cutting back on Ad spend β or maybe shoppers are just X-ing out?? π€·ββοΈ
SoOoo, if you're looking to boost your online Ad game, you know which platform to target based on your demographics, right??π‘π