if you run free (or paid) trials, you’re leaving money on the table by not doing this one simple thing. it’s something you’re doing anyway, you’re just messing up the timing. by asking trial members halfway through or at about 75% of their completion of the trial, you are able to convert them better by having a simple conversation with them. ask them how they’re enjoying your service… if you have a high quality service, they will be a raving fan at this point in their journey. which in turn makes it MUCH easier to convert into a long-term membership. try having the end-of-trial conversation at 3-4 weeks, rather than the 6 week (or end) mark of the trial. it will pay off! love ya, luis | two days media