📱 Choosing the Right QR Code for the Situation Matters Not all QR codes are created equal. If you're meeting someone one-on-one at a networking event, coffee shop, meetup, or in-person conversation, a branded Logo QR Code is often the perfect choice. Your logo grabs attention, reinforces your brand, and creates a more memorable first impression. But what if you're promoting your community at a larger event? My friend @Nick Nebelsky is headed to a World Cup game, and if you've ever met Nick, you know he's a master promoter. He understands that when you're surrounded by thousands of people, visibility and simplicity matter. That's why a large, traditional black-and-white QR code is often the better choice for crowded environments. Why? Because high-contrast black-and-white QR codes are generally easier to scan from greater distances. The farther away your audience is, the more important scan reliability becomes. A simple rule: ✅ Close-range sharing = Logo QR Code ✅ Large crowds or long-distance scanning = Traditional Black & White QR Code The goal isn't just to look good. The goal is to make it as easy as possible for people to connect with your community, profile, or offer. Every extra bit of friction reduces the chances of someone taking action. 📸 Speaking of large-event QR codes... The image of Nick is AI generated, but it will work if you scan it from your desktop. Take a scan and see where it leads. 👀 Don't spoil it for everyone else—drop a comment with your first impression after you land there.👇

I've made a small change to Bio Builders that I think will encourage more sharing and collaboration. Starting today, you'll see a new category called Promote. Unlike many communities, self-promotion is welcome here—as long as you're sharing one of the things we focus on inside Bio Builders: 🔗 Link-in-Bio Pages 📱 Logo QR Codes 🎨 Canva Flyers The goal isn't to create a place for random link drops. The goal is to give members a place to showcase what they're building, get feedback, inspire others, and discover new ideas. If you've created something you're proud of, I want to see it. To kick things off, I have shared an example of how I use a Canva flyer to promote one of the hottest Skool communities as an affiliate. What will be the first thing you share in 🚀 Promote?

Realized I never fully introduced you to your new best friend! I'm James PM Gaffney. I've spent 30+ years in the creative industry to great (and not so great) success. For the past 10 years, I've cultivated a bit of a cult following as Uncle Jimbo™ - thrilling online audiences with my inability to adhere to terms of service or societal norms and my unending ability to break things through cunning stunts of design. Websites, logos, brochures, yeah yeah yeah. I also build strange things, including a system (The Gamhain Eiercode) of mapping every human emotional state, a website of websites of all the products you never knew existed and would certainly never need or use and all sorts of other bits n' bobs that you wouldn't necessarily expect from an aging acid casualty. I've known Jeff longer than I've known most of my children. Let's just say that when we started working together, he had the hair of a young Raymond Massey. He's a good dude, and he's letting me expose myself (NOT LIKE THAT) to the good folks he's assembled in this group. For every good idea Jeff has, I come behind him and try to make it into something that serves my specific manias. You should have heard what I wanted to do with the bobbleheads. I digress... Here's my links - feel free to visit them so I can retarget you with REALLY inappropriate ads later. https://jamespmgaffney.com - my eponymous site. Mostly dedicated to branding. https://bluedozendesign.com - my agency since 1999. https://bizdick.com - a bunch of links to a bunch of other stuff I do. https://gamhaineiercode.com - the answer to every question you never even knew you wanted to ask. Thanks again to Jeff. Thanks to you for reading (you did read this, right?) and I truly look forward to meeting some of you and learning a thing or two from each other.