Oct 14 in 🚀 Announcements
How emails booked me 70% of my meetings as an SDR & AE
(3 Minute read)
There are a ton of channels to use, but emails done right can be a great way to get consistent yeses.
Inside Outbound OS we go over the exact system I used to craft emails that get more opens, more replies, and generate more
meetings.
And it’s just 1 of the 9 foundational plug-and-play systems you get access to with our program.
If you want to maximize your commission or become a top rep - we have all the systems you need to make it work
But now, back to building a winning outreach strategy…
The Simple 6-Step System to Book More Meetings
Step 1: Define Your Ideal Customer Profile (ICP)
The key to a successful outreach is to know who your dream client is. Ask yourself, "Who would benefit the most from our solution and be willing to invest in it?"
Your ICP should be:
a) Relevant to your target market
b) Clearly defined with specific characteristics
A mistake many people make is targeting too broad of an audience. Be specific and focus on those who truly need your product.
❌ Targeting "all SaaS companies"
✅ Targeting "mid-size SaaS companies in the healthcare sector with 50-200 employees"
Use the past successes you've had like meetings booked or closed won deals to figure out which
businesses to target.
Step 2: Develop a Detailed Buyer Persona
Once you have your ICP, create a detailed buyer persona to target. Ask yourself, "What are the pain points, goals, and behaviors of my target buyers?"
Your buyer persona should include:
a) Job titles and roles
b) Common challenges and goals
This helps tailor your outreach messages to resonate with the specific needs of your prospects.
❌ Generic messaging to all contacts
✅ Personalized messaging to "VP of Sales struggling with team productivity"
The more you resonate with the prospect.
The more likely you are to receive a positive reply.
Step 3: Build a Targeted Prospect List
With your ICP and personas in hand, it's time to build a list of potential clients.
Use tools like LinkedIn Sales Navigator, Apollo, or ZoomInfo to find the right contacts.
Ensure your list includes:
a) Accurate contact information
b) Segmented groups based on your personas
c) A specific trigger for why you are reaching out
The more specific your list is the better.
Step 4: Create Your Email Sequence
Every email you send should show "Why now?". Our prospects receive 100s of messages every day from other sellers and internal chats.
So when we send an email we have to show why now is a good time.
That is why using a trigger is so important.
A great sequence should:
- Always show why you are reaching out
- Focus on their pains, not your features
- Show them the cost of inaction
Try to add as much value as possible to your emails.
Send them 3rd party resources that could help, and give them free docs that can immediately help them in their day-to-day.
Step 5: Test and improve
Now you have your sequence out start A/B testing what is working the best.
Test different things like:
- Subject lines
- CTAs
- Pains
Only change 1 thing at a time and go with whichever is performing the best.
Inside Outbound OS, I provide plug-and-play templates for all of these components.
You'll join 35+ other SaaS sales reps who have used these exact systems to hit above their quota.
So if you're serious about booking more meetings, grow with us:
(we only work with the most committed SaaS sellers - not everyone is accepted)
Your future clients (and revenue) are out there. They're just waiting to discover the immense value you
have to offer. Let's go find them together.
Let's win together
Aaron
P.S if you enjoyed this breakdown, reply and let me know what other ones you'd like to see!
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How emails booked me 70% of my meetings as an SDR & AE
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