Sep 11 in 🚀 Announcements
3 steps to a great cold call
We all know cold calling sucks.
But if you do great calls you can make it amazing.
So let's break it down.
Making great cold calls can be overwhelming.
From nailing the right tonality to knowing your prospect's pains.
There is a lot that goes into it.
And you're under immense time pressure.
But it's still the best way to book a meeting.
So let's get into a few tips to get you booking meetings through the phone:
1 - Follow a framework
You need a simple recipe, on how to approach every call.
You should know each stage.
And how to go from the intro to the closing.
Having a system will allow you to not have awkward stumbles on every call.
So make sure to follow a framework.
It can be as simple as the phases and a couple of cues mapped out.
Or a full-on script.
2 - Tonality
Over the phone, they can't see our body language.
But they do hear your voice, which carries your energy.
Some say they can hear when someone smiles.
So on a call, all you have is your tonality to work with.
It's not just what you say, it's how you say it that matters.
You can come across as aggressive, rude, or even submissive if you have the wrong tonality.
One technique is to mirror your prospects.
If they have a lot of energy, match that.
If they are more reserved come down to their level.
Meet your prospects at whatever level they are at.
3 - Focus on the long game
When calling you'll be rejected A LOT.
Better learn to enjoy it.
Treat it as a game and every no is getting you closer to that next yes.
Don't focus on the end outcome.
Just make sure you are putting in consistent effort.
And that's it.
Cold Calling isn't rocket science it just requires a lot of persistence and resilience.
By just picking up the phone you are already doing more than most.
Now you can learn how to master the phone through trial and error.
You can make thousands of dials and face a ton of rejection to get a formula.
Or you can learn from someone who's been there to help you fast-track your learning.
Emeka did this and hit 471% through the phone.
If the second option is more to your liking.
Then check out the full Outbound OS.
It has a full course on how to book meetings over the phone.
Let's book more meetings
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3 steps to a great cold call
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