Oct 17 in Social Media 📢
Album release and social campaign analysis
Hi guys,
Time to celebrate! 🎉 After years of work, I'm finally releasing Iris Prime, a prog metal album (hopefully first of a long series).
You can listen to it here: https://youtu.be/Q5sqLQMqjjY?si=vlWShXG2Sr4TiVzx
Following Alex's course, I launched a 30 days social campaign to promote the album before its release. Hours of making videos, and a post each day around 1pm (I should have changed this on weekends though). 📺
A few numbers now that it's over: total views (best video) 🧠🤓
YouTube: 370 (249)
TikTok: 16200 (803)
Facebook : 3266 (887)
Instagram: 69 (6)
X: 783 (104)
LinkedIn : 457 (23)
Total: 21145 (1233)
The most successful video was a picture of the guitarist, who shared it with his massive pro musicians network. 🎸
The lyrics video and the drums session cam worked quite well too. 🥁
And I found out some videos where never posted on X despite doing it everyday, strange... 🤔
If you're curious and want to pick some ideas💡, you'll find all the shorts here: https://youtube.com/@yannmachurey3729?si=4O4c2LlQRKMCOG_R
And of course, any constructive feedback on the album or the campaign are welcome! ❤️
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Album release and social campaign analysis
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