A new social network - new opportunities!

Hey guys,

just quickly wanted to talk about Bluesky. There is a new social network that is currently trending like crazy and reached 15 million users just two days ago.

Now, you may think that too many social networks aren't a good idea to be and that you are cool with just one or two of them already, ... and generally I agree, the less distractions, the better it is.

However, keep in mind that social networks can always be split up into three simple categories:

9:16 content
16:9 content
text

That's it. If you got a piece of 9:16 content below 60 secs, you can share it as:

Instagram Reel
YouTube Shorts video
TikTok post

If you got a piece of text, you can share that to:

Facebook
Twitter/X
Bluesky
Threads
LinkedIn

You get the idea. So whenever you have a piece of content, make sure to share it as on many platforms as possible because every little post is a new opportunity leading to potential new gigs, collaborations or business relationships.

Now, we got Bluesky and it is basically, let's say, a welcome alternative to the Twitter, that, sadly, isn't Twitter anymore.

Why should it matter in general?

A fresh social network is a perfect platform to build a huge follower base, because the algorithms are new, meaning your content will automatically reach more and new people.

During my time studying at the LACM in Los Angeles, one of my teachers, Linda Taylor said the following:

Whenever you send out CDs (yes, back then this was the application medium of choice), put as much information about yourself as possible: Your name, phone number, pager, email address, postal address, everything!

Now, today, 25 years later, the same applies to social networks. Be on as many as possible. The developer, the company, the client, the customer you may miss on Facebook or Instagram, may be around and open to your content on LinkedIn or TikTok ... and now, Bluesky :)

Feel free to share your Bluesky Accounts here 👇

Here is mine: alexpfeffer.bsky.social

23 comments