When you create barriers like sign up forms on websites you are increasing your chances of not getting someone to join you in your funnel. Things like get my FREE PDF on how to tackle xyz vs be part of the community are 2 different things.
Whether you are a coach, a consultant, a media person, a market-teer, a wizard, a warlock, or an ape. We all need to find a need and fullfill it.
Creating meaningful conversations with the people that need your service is a win-win. Another mentor and many others have said it before - The fasest path to cash is having more conversations.
The model of creating and building a community is a bunch of mini conversations that may lead to your inbox. What we call inbound marketing.
It is a different medium. Attracting the right people and delivering value is the most important thing. More business conversations comes later. Also, how many touchpoints does a SKool group + an email list bring?