Quick & Dirty Facebook Ads Thread

Alex Wve

Apr 22 in Ads

Mastering Facebook ads is superpower 💯

Learn it and you can sell just about anything✅.

Here’s everything you need to know to crush 💪🏻

1) Never start from scratch, Use different frameworks for creating ads.

- Pain, agitate, solve

- Hook, educate, sell

- Attention, interest, desire, action

✅ Frameworks will allow you to churn out creatives really fast & you’ll never run out of creative ideas

2) 70% of people watch your ads while the sound is turned off.

If you’re not adding captions to your ads then you aren’t able to communicate with those people. So make sure whenever you’re making an ad-creative, Add a caption to it.

3) Your Ads should answer, "What, exactly, will customers achieve?"

It's not: "Buy shampoo for hair fall." It's: "Say goodbye to hairfall in just 7 days & get silky smooth hair." Outcome clarity is critical.

4) Create a personal swipe file: Whenever you see a great

✅ landing page

✅ Ad

✅ Ad-Copy

✅ Advertorial

Save it in your swipe file. So whenever you’re creating for yourself, You’ll have 100’s of inspiration

5) People love free. So instead of saying: “Get A, B for $45 + $4.99 for shipping”.

You should say: “Get A for $45 & We’ll include B & free shipping if you order right now.” Simple yet very effective.

6) People HATE seeing ads.

So, Instead, make your ads fun & engaging:

- Add humor & memes

- Tell stories

- Make ads as you talk in real life Even if they buy your product or not, they should feel like it was a good use of their time to watch the ads.

7) Facebook Ads Dimensions to keep in mind.

Single Video Ads → 4X5

Single Image Ads→ 1x1

Story Format Ads→ 9X16

8) Create 5 different ads from single ad

✅ Take your best performing creative

✅ Note 5 different sales angle your audience resonates with

9) keep ad same, Just change first 4-5 seconds in creative You don't need new creatives, Utilise your assets wisely

10) Once you’re done creating your campaign.

✅ Go through campaign, Ad-set, Ads again

✅ Check Budget, Location, Targeting

✅ Check Headline, Primary text, UTM Parameter & Links Even a single mistake can ruin your whole campaign, Double-check everything.

11) Suddenly your Facebook ads have started tanking?

Here’s how you can avoid this:

- Refresh your existing creatives with slight changes

- Test new creatives

- Improve your offer & landing page Performance will be up & down at times, But you've to keep going 💯

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