CTR & CPM - How they are related?

Feb 28 in Ads

Look for CPM under 10$ and CTR over 2%, then you will have probably a winner.

If your numbers not in this range, you need to improve your creatives.

It is easier to have a good CTR with a high CPM.

So favorable CTR AND CPM is the ideal situation.

Then you usually have a winner.

If CTR is good but CPM is high - it's bad.

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