4 BIG EMOTIONS TO HAVE IN YOUR COPY

Hi guys.

Sharing something I learned today...about 4 big emotions by Kyle Milligan.

Your copy should have one or more than one big emotions so it could sell.

1/ NEW - something readers haven't heard before.

2/ Easy - so easy that anyone can do that.

3/ Safe - there's less risk in doing that.

4/ BIG- a big opportunity, associated with FOMO.

You could have it in your headlines, or through out the promo

For example: How a college dropout made $10, 000 by selling a digital product with a single AI prompt. (could be more better)

BIG - opportunity to make $10,000 and it's EASy that anyone can do by a single online prompt.

You need not to have all 4 emotions into copy, but more the better.

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