Based on feedback I've received at the weekly Zoom huddles (which you should be attending! Massive value), I redid the custom instructions for Claude to generate an outline for a blog post.
The former one requested a structure that wasn't quite right for SEO.
The new one is very SEO focused and has several places that get Claude to ask for your feedback before assembling everything into one outline. It directs Claude to think about featured snippets, main ideas, call to action, and more.