6d ago in SEO
SEO Myth Busted: Just Tested This Common 'Best Practice'...
Alright, let's talk about exact match anchor text. You know, that "best practice" where you're supposed to use your target keyword exactly in your internal links?
At my agency, we just ran a 60-day test across 12 client sites and the results surprised me:
Varied anchor text actually outperformed exact match by 23% in ranking improvements.
For example:
Instead of: "check our [chicago plumber] services"
We used: "our local team can help with your [plumbing needs]"
Natural language won. Every. Single. Time. 🎯
Here's the thing: Those old-school exact match rules came from an era when Google was less sophisticated. Now? It wants things to sound human.
Especially with AI generated slop flooding the internet... Google is trying to sort through all of that slop to find content that its users will actually engage with.
Sounding human wins.
What "best practices" have you tested and debunked? Drop them below 👇
Let's build a list of what actually works in this new AI-driven world we live in!
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SEO Myth Busted: Just Tested This Common 'Best Practice'...
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