11/26/24 Q&A · Agexa Intelligence

11/26/24 Q&A

AI Summary:

For Walker:

Nick provided guidance on addressing issues with declining performance in paid media campaigns.
He diagnosed the core problem as creative fatigue and emphasized the need for a creative refresh.
Suggested short-term solutions, including: Introducing targeting walls to break out campaigns by specific interest groups.Testing new campaign structures using Ad Set Budget Optimization (ABO) to identify effective targeting pools.
Encouraged creating new ad angles based on audience feedback, comments on current ads, and deep-dive surveys.
Recommended shifting from broad targeting to more specific audience segmentation to optimize ad delivery.
Discussed the potential of switching to a call funnel to better align with business needs.
Advised on defining clear ROAS (Return on Ad Spend) targets to balance volume and profitability.

Next Steps for Walker:

Implement Nick's strategies for restructuring campaigns and refreshing ad creatives.
Test targeting strategies and assess performance across new audience segments.
Consider transitioning to a call funnel for higher-ticket sales.

For Mark:

Helped Mark explore potential creators in the real estate investing niche for a publishing business.
Suggested targeting creators with existing courses who might be open to scaling their business through partnership or acquisition.
Explained the importance of aligning values and vision with potential partners to ensure a productive collaboration.
Created a filtered list of real estate course creators in Mark's budget range ($50K–$450K annually) as potential acquisition or partnership targets.
Demonstrated how to use tools like Apollo for outreach and lead generation to initiate conversations with creators.
Highlighted the importance of solving key pain points for creators, such as being stuck on sales calls, to make the value proposition compelling.
Provided guidance on deal structures, advocating for shared equity and majority control to ensure long-term alignment.

Next Steps for Mark:

Use the curated creator list to begin outreach.
Conduct initial conversations to identify potential partnerships or acquisition opportunities.
Align vision and values with potential creators to establish a strong working relationship.

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