AI Summary: For Walker: - Nick provided guidance on addressing issues with declining performance in paid media campaigns. - He diagnosed the core problem as creative fatigue and emphasized the need for a creative refresh. - Suggested short-term solutions, including: Introducing targeting walls to break out campaigns by specific interest groups.Testing new campaign structures using Ad Set Budget Optimization (ABO) to identify effective targeting pools. - Encouraged creating new ad angles based on audience feedback, comments on current ads, and deep-dive surveys. - Recommended shifting from broad targeting to more specific audience segmentation to optimize ad delivery. - Discussed the potential of switching to a call funnel to better align with business needs. - Advised on defining clear ROAS (Return on Ad Spend) targets to balance volume and profitability. Next Steps for Walker: - Implement Nick's strategies for restructuring campaigns and refreshing ad creatives. - Test targeting strategies and assess performance across new audience segments. - Consider transitioning to a call funnel for higher-ticket sales. For Mark: - Helped Mark explore potential creators in the real estate investing niche for a publishing business. - Suggested targeting creators with existing courses who might be open to scaling their business through partnership or acquisition. - Explained the importance of aligning values and vision with potential partners to ensure a productive collaboration. - Created a filtered list of real estate course creators in Mark's budget range ($50K–$450K annually) as potential acquisition or partnership targets. - Demonstrated how to use tools like Apollo for outreach and lead generation to initiate conversations with creators. - Highlighted the importance of solving key pain points for creators, such as being stuck on sales calls, to make the value proposition compelling. - Provided guidance on deal structures, advocating for shared equity and majority control to ensure long-term alignment.