Why You Should Stop Offering Guarantees

Let’s talk about guarantees.

A lot of businesses offer money-back guarantees to win over clients.

I don’t.

And here’s why: if you build trust properly and nurture your leads, you won’t need to offer guarantees.

By creating a process that builds trust through nurturing, content, and testimonials, your prospects will feel confident in working with you.

No need for a fallback guarantee when your system does the selling for you.

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