The First Lesson My $300K/Month Mentor Taught Me

He told me “If you’re making anything less than $100k/month, you don’t have a knowledge issue, you have a character issue”

Essentially, stop consuming.

Stop looking for a new course, a new youtube video, a new book.

You already have the answers.

You don’t need the “NEW 2025 STRATEGY”

Stop the mental masturbation.

You already know what you need to do. You just need to either start doing, or do more.

So unless you’re a complete beginner and you need to learn a bit more before you start taking action, then you already know what to do. You’re just deciding not to do it.

Information and knowledge are NOT the constraint of your business. YOU are.

You are the only thing that’s stopping you from reaching your goals.

Because if you’re not someone that can sit down for multiple hours per day, cut out all the noise and distractions, and get flow state work done, you will never reach your goals.

Harsh truth, but someone has to be honest.

So STOP confusing learning with progress.

Take a look at Alex Hormozi’s definition of learning: Same situation, new behavior.

Therefore, it doesn’t matter how much you learn, read books, watch courses & youtube videos, etc because if you don’t apply it, you’re not learning AT ALL.

You need to understand - There’s seasons of learning. And there’s seasons of earning.

A season of learning is a period of time in which you’re doing the work required, but run into a problem that you don’t know how to solve. Thus, you go out and look for information.

You search for YouTube videos, you search for experts, books, etc until you find out how to solve the problem.

Once you know how to solve the problem, you re-enter the season of earning, in which 90% of your time is spent actively doing and moving the needle forward for the business until you run into the next problem.

And then you re-enter the season of learning. And the cycle repeats.

Right now, you probably know exactly what you need to do. Thus, you need to enter a season of earning.

(And if you truly think that you don’t know enough, I can tell you with complete conviction, you will learn 10X more from doing the activity itself than from reading every single book in the entire library on the activity. Start doing. The answers will follow.)

And that’s because humans are wired to learn from failure and application, not mindlessly consuming content.

But don’t get me wrong. I’m not saying to completely stop learning while in the season of earning.

Because “Once you stop learning, you start dying” - Albert Einstein

So spend 80-90% of your time DOING, then the last 10-20% can be spent learning.

“A knight fights during the day and sharpens his sword at night”

So ruthlessly attract the constraint of the business during work hours. And once the day is over, spend an hour or two watching courses & reading books.

This way, you get the best of both worlds.

But please, don’t neglect this message. Enter the season of earning. Your future self will thank you.

Just do,

Andrew

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