reasons to network · Agency World

reasons to network

My first client, your first client, most people's first client is already within their network. Often, we overlook the connections we already have, assuming they’re not interested or wouldn’t need our services. But the truth is, your contacts might be looking for exactly what you offer—or know someone who is.

The key is to start with a simple, genuine approach. Reach out to people in your network, not with a hard sell but with an update about what you're doing. Share your enthusiasm, your new venture, or your expertise. Let them know you’re available, and ask if they know anyone who might benefit from what you offer.

Many times, opportunities don’t come from where you expect. A casual conversation, an old friend from college, or even a former colleague could lead you to your first client. Remember, people like to work with those they know and trust, so keep nurturing those relationships. Your next big project could be one conversation away.

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