Pitching a master’s degree in cold email?

We’re working with this client who co founded an institution/university and they offer postgraduate programs and courses, and they would receive a master’s degree afterwards.

The client is asking us to pitch this through cold email, now I have a few questions:

1. Where do we get leads? [Demographics are mid 20s-late 30s, college graduate, and would seem interested to get a master’s degree] It’s a unique offer for cold email so I wonder where we can get these types of leads from

2. What should the cold email copy sound like? Should we ask if they’re interested to take on an online course that gets them a master’s degree? How will we relate this to them as a person? [Which goes back to the demographic], How will we personalize them?

I’m on the progress of brainstorming of how we’re gonna pull this off, so any idea is appreciated.

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