𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐒𝐜𝐚𝐥𝐢𝐧𝐠

If your Facebook ads are performing well, it’s time to think about scaling them to generate even more leads. There are two main ways to do this.

𝐕𝐞𝐫𝐭𝐢𝐜𝐚𝐥 𝐒𝐜𝐚𝐥𝐢𝐧𝐠

Whether you’ve set the budget at the campaign level or the ad set level, you need to increase the budget by 20-25% every 3-4 days, for the ads that are performing well, in vertical scaling. This slow and steady approach helps maintain your ads' performance without throwing off the algorithm.

𝐇𝐨𝐫𝐢𝐳𝐨𝐧𝐭𝐚𝐥 𝐒𝐜𝐚𝐥𝐢𝐧𝐠

Secondly, you can also scale Ads horizontally by duplicating your best-performing ad or ad set within the same campaign and then setting it up with a higher budget—usually 50% to 100% more. This method allows you to push for more leads quickly without worrying about the original ads being affected.

Scaling is all about smart adjustments to maximize your ad spend without compromising results.

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