Two techniques to achieve Breakthrough Copy

Here is a short mind map that contains two of the techniques that Eugene Schwartz presented in his book to achieve what he calls “breakthrough copy.”

For some, they may be pretty basic. Nevertheless, this can be useful as a refresher on future occasions or as a motivator for people that haven’t read the book.

Only two are summarized. If they are deemed valuable, batches with the rest can be included. The reason? Including them in a single mind map with examples can be overwhelming.

The purpose is to serve as a general description of the essential parts of each technique.

The content is a set of snippets from the book. No edit was made.

Santiago.

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