Question for those who run traffic to evergreen VSLs or webinars

If someone signs up for your funnel and you offer your product at a lower price, for example, 50% off within the first 7 days.

What price do you put in the VSL/webinar?

The discounted price or the full price?

If you put the full price do you simply offer a coupon in the emails or have a banner across the screen stating that if you buy before the timer runs out you save 50%.

If you put the discounted price in the video, what VSL/webinar do you show to users after the discount has expired?

Do you create a second VSL with the full price or do you redirect to a page that says the offer has expired and can now only be purchased at the higher price?

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