Paid Ads + MRR Group = Money Printer 🤑 (25x ROAS)

Kaleb McCullough

Oct '23 (edited) in Wins🥂

Hope y'all are doing well.

Writing this post to share what's possible with paid ads to a low-ticket group....

Last month I ran paid ads for a client on Facebook and we got INSANE returns.

I know this isn't a group for FB ads... but sharing for anyone considering running ads for their group.

📈 *Campaign Breakdown*

Amount Spent: $547.14

Cash collected total: $26,495

Cash collected (subtract promo day): $16,225

Total ROAS: 48.4

Total ROAS (subtract promo day): 29.7

ROAS (subtract setup fee): 25.1

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Target ROAS: 3-4

Actual ROAS: 25.1

Total profit MRR: $13,177.86

6 m/o = $79,067.16

12 m/o = $158,134.32

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⚠️ NOTE: Not all sales were came from my media buying efforts, but the majority were. Also the screenshot from FB's dashboard doesn't include spend in campaigns that were deleted.

❌ Conversion Tracking: Facebook was not able to track the majority of our conversions and we weren't running Hyros at the time either. However we were strict in managing where and when we were promoting to understand our campaigns impact.

📆 This came from a 1 week push in combination with a light instagram campaign promoting the same offer.

🏆 Conclusion - Paid ads to low-ticket groups in tandem with an organic following IS the new and most effective model for fast ROI's that I've seen in info.

🔀 Outside of this client, there's 2 others i'm working with who are both abandoning their higher ticket $5-10k programs for the juicy returns and predictability that low-ticket MRR produces.

🧠 Any questions, ask below!

Willing to share all that I did & experimented to get these returns!

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