Increased TCPA = Even Less Spend...

Hey team,

Had a campaign that I'd been scaling vertically for 6-7 months.

I recently upped the budget and noticed it wasn't spending the full budget.

I then increased the TCPA by 25 dollars and it has spent all of 10% the following day.

I also increased the spend on another campaign and the next day it spent all of 10 dollars.

These are proven audiences with 3x ROAS.

Is this normal?

TYIA.

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