How We Hired 2 World-Class Media Buyers (Steal This For Your Biz)

Hiring is probably one of the most difficult things to do as a business owner because you have to know when to hire, who to hire, and how to hire…

And if you were paying attention to the email blast I sent out yesterday, you might remember the reason why we were looking to hire Media Buyers in the first place.

Long story short…

It hurt.

My team and I were putting up 60+ hour work weeks. And we realized that even though we had THE BEST MONTH in our short existence…

(In terms of revenue, profits, and overall results)…We were hitting that point of mind fog we KNEW would eventually bite us in the ass.

So the hiring process had to be done.

But, same as probably you, we felt kinda “lost” in a way.

Where can we find the top talent we need?

How could we make sure they were up to Adspend’s standards?

Those are valid concerns, but I came across this book “Who” by Geoff Smart about solving the #1 problem businesses have when it comes to hiring…

And the fog was gone.We applied three stages to find the ideal Media Buyers for Adspend.com...

These are:

1. Culture Fit Interview

2. Test Project

3. Interview With The Team

So let me explain each of these so you can understand the main idea:

First off… Culture Fit.

In this interview, it was just me and the candidate.

It’s usually 30 minutes long, and we discuss the company's core values.

Of course, you want to understand the habits, routines, and mindset the candidate has and holds as true.

However, this also serves another purpose…

Which is talking about salary expectations on the spot.

(You’ll immediately know if the candidate hates to talk about money, values himself, or doesn’t know what they want)

Now, for the Test Project:

This is pretty much the easiest way to determine if the candidate isn’t “hyping” his skills.Think about it…

You’re trusting a Media Buyer to manage your client’s campaigns. Their money. And if the money isn’t well spent… It’s your fault.

So you want to make sure they are wise with their decisions and aggressive when they should be.

You’re judging the Media Buyer for his capabilities, strategic thinking, and of course, experience.If all looks good, you’ll move them to the third stage…

Which is the final interview. But this time, it’s with your core team members or your executives.

This is like a Core Value Meeting 2.0 because now they’re meeting who they’ll be working with, you’re discussing the final thoughts, and you want to feel that ‘hunch’ that you’re making the right decision.

Because let’s face it…

This may seem like a scientific approach to hiring…

But you’re just getting enough data to back up a decision.

Which could be wrong.

You could have a bad hire.

God knows we’ve had those.

Luckily not for a while. But we’ve had those, definitely.

Yet… I’m 100% convinced that these tips will not only elevate your chances of success…

But also, save you time, money, trial, and error in finding the Media Buyer you need to scale.

And obviously, if you're making well over $100k/mo already and you sell high-ticket courses, coaching, masterminds and you want a team of experts who can help you create and run profitable YouTube/Google Ads for your business...

But you don't want to go through this process to find/hire/train a media buyer yourself...

You know who to hire 😉🥂

- Brian “Talent Finder” Moncada

14 comments