Feb '23 in General discussion💭
Dear ad men, run away if you hear THIS!
"Paid ads don't work"
"Marketing is bullshit, just focus on your product and existing customers"
"Direct response is death, branding ftw!"
Smh.
I find it extremely funny that since the iOS 14 tracking became an issue..
...and people could no longer rely on the algorithm to make money, with their disastrous creatives, offers and ads.
All a sudden, people started selling organic prospecting courses, content training videos, etc.
The problem has never been the tool!
Everything works.
E-mail still works, even better than it ever did.
Ads still work, but the gnarly old methods don't work as they did before.
The algorithms have changed (or evolved) because so does everything else.
What I'm trying to say with this post is this...
If you're trying to sell something, you need to make people aware of that.
It doesn’t matter how creative or genius you are, if you cannot sell what you create.
Everything starts after you made a sale.
And to sell, you need to have a message.
I don't care if you scream from the window, spam people on FB, create a YouTube video or publish an ad online.
All what matters is this:
1. Do you have a message that attracts people?
2. Does your message talk about a need or a solution that solves a problem?
3. Can you sell the thing that solves the problem?
4. Are you able to present this message (the solution) exclusively to those that need it the most?
5. Are you able to do this on scale?
THIS is all that matters.
Ads will help you put out your message on scale.
But if your message does not do what I mentioned above, guess what?
It won't work.
Is it the ad, that didn't work?
Or is it the message?
As a marketer, I'm spending 90% of my time on brainstorming and creating extremely effective offers now.
While before, it was mostly running ads.
That's why I'm no longer working with 10-20 clients for a $2k retainer.
Instead, I'm working with 5-10 clients for $5k-$15k + % profit share minimum.
When things get harder, you just need to become better.
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Dear ad men, run away if you hear THIS!
skool.com/adspend
A community for high-ticket coaches, course creators, and agency owners who want to learn how to scale with YouTube Ads
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