Okay, I'll admit it…
When I first started working with this client, I knew we’d help them crush with email…
However I had no idea that the strategies we implemented would lead to such a massive WIN.
But here we are, just a few months later, and they've generated $695,767.50 in revenue since January.
How did we do it?
Well, it wasn't some magic formula or secret hack.
It all came down to five key lessons that we learned along the way – lessons that led to some seriously impressive results.
And today, I want to share those lessons with you.
Because if there's one thing I've learned over the years, it's that success leaves clues.
And the clues we uncovered while working with this client?
They're the kind of insights that can help any coach, course creator, or online entrepreneur take their email marketing to the next level.
So, grab a coffee, get comfortable, and let's dive into the five lessons that accidentally helped my client generate over half a million dollars in revenue…
…and how you can use them to achieve similar results in your own business.
Lesson #1: Clean your list from ghost subscribers.
Contrary to popular belief, the size of your email list isn't always the most important factor. By ensuring your list is free from people who don't open or click your emails, you'll stay out of the spam and promo tabs, resulting in more people seeing and engaging with your content.
Lesson #2: NURTURE! NURTURE! NURTURE!
Consistently add value to your subscribers, giving them a reason to come back again and again. By training your list to open your emails and directing them to various videos, offers, and resources, you're conditioning them to take the actions you want them to take.
Lesson #3: Study what works and what doesn't.
After sending daily emails for 2 months, you'll start to notice trends in your list's preferences, needs, and buying habits. Double down on what's working, and continuously test different frameworks, subject lines, and strategies to uncover new opportunities for engagement and conversion.
Lesson #4: Storytelling is more important than you think.
To truly connect with your audience on a deeper level, you must incorporate your story – the good, the bad, and the ugly. Use your story to be RELATABLE because if people don't see you as relatable, they may not believe they can achieve the results you're promising.
Lesson #5: Send DAILY! EVERY. SINGLE. DAY.
By emailing your list every day, you can bring them along on your journey while ensuring that YOU are top of mind when they're ready to solve the problem you address. If you're not emailing daily, someone else is... and that's who they'll buy from when the time comes.
Now, I know what you're thinking – "These lessons sound great, but how do I actually implement them in my own email marketing?"
Well, that’s what I want to talk to you about…
You see… My job is to help people like you maximize your list’s potential and start generating serious revenue from your backend. And I want to help you do the same.
So, if you're ready to put these five lessons into action and start seeing the kind of results my client has enjoyed, I invite you to schedule a quick call with me.
On this call, we'll discuss your current email marketing strategy (don’t worry if you don’t have one - this client didn’t either), identify areas for improvement, and create a plan to start implementing these lessons in your own business.
To your success,
Michael Kelly
CEO, Ads and Funnels
P.S. Whether you book your call or not please pleASE PLEASE don't let another day go by without emailing your list.
Every day you wait is another day you're leaving money on the table.