Apr '23 in General
Services: Advising vs Management
If you're charging less than your management rate to advise someone on how to manage their own Google Ads account, you should stop.
You should be charging more. Here's why:
The work that goes into managing an ad account is not the valuable part of ad management services.
The valuable part of ad management services is the intangible part:
The platform knowledge.
The market knowledge.
The experience.
The skills.
The efficiency.
The mindset.
The strategy.
The countless lessons learned over years of working on accounts from innumerable industries.
If someone is paying you to tell them how to manage their own Google Ads account, you're not only giving them the most valuable part of management...
You're also training and coaching them.
Teaching them how to do the job that took you years to learn and saving them years of wasted time and money.
They're not only getting the benefit of a skilled ad manager...
They're also getting the benefit of a teacher and coach.
If you have a client that is paying you to teach them ad management, you should be charging them MORE than your full management rate.
You should be charging them for the value of ad management and for the value of training & coaching.
Just a thought I wanted to share.
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Services: Advising vs Management
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Master the art and science of Google Ads management so you can stand out in a saturated market, confidently solve problems, and grow your accounts.
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