16d ago in General discussion
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If your Facebook ads are performing well, itβs time to think about scaling them to generate even more leads. There are two main ways to do this.
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Whether youβve set the budget at the campaign level or the ad set level, you need to increase the budget by 20-25% every 3-4 days, for the ads that are performing well, in vertical scaling. This slow and steady approach helps maintain your ads' performance without throwing off the algorithm.
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Secondly, you can also scale Ads horizontally by duplicating your best-performing ad or ad set within the same campaign and then setting it up with a higher budgetβusually 50% to 100% more. This method allows you to push for more leads quickly without worrying about the original ads being affected.
Scaling is all about smart adjustments to maximize your ad spend without compromising results.
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