I Thought I Knew Match Types... (Video from my upcoming quick start program)

I've been managing Google Ads for 7+ years. I've taught and coached a lot of ad managers and was very confident in my ability to explain match types...

Until, today when I was prepping for the match types video in my Google Ads Quickstart Program (coming soon), I decided I'd go crazy and pull up Google's support articles on match types to see how they phrased it.

It was actually helpful! (If you've used Google Support, you know how shocking this is).

It helped me to put into words some things that were a bit ambiguous before (especially how broad match negatives work).

Here's the video I created in which I explain the match types and how they work. You may already know most of this, but it may shed some new light on the fundamentals that could help you improve performance in your accounts.

Let me know your thoughts in the comments!

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