Growing a community of 8,000+ people on Skool didnโt happen overnight. It took a lot of trial and error, consistency, and thoughtful strategy. Here are some the key lessons Iโve picked up along the way that you can apply to your own community-building journey.
1๏ธโฃ Play to your strengths ๐ช
When I started, I focused on what I already knewโmy core expertise: content curation. Instead of trying to become someone I wasnโt, I leaned into my own skill set. This laid a solid foundation that made it easier to engage new members and deliver genuine value. If youโre thinking about launching your own group, start with what youโre already good at. Build from there.
2๏ธโฃ Confidence matters more than you think ๐
A big sticking point for so many of us is self-promotion. We worry about coming off as pushy or salesy. But hereโs the thing: promoting what you do is simply making your community aware of solutions they need. If you genuinely believe in your offer, confidence becomes natural. Itโs not bragging, itโs shining a light on how you can help.
3๏ธโฃ Zero in on a burning problem ๐
A Skool group is more than a random assembly of people. Itโs a space where specific needs should be addressed. Instead of trying to solve everything, I focused on one major problem my audience faced. Suddenly, my messages hit home. People joined because they knew exactly how I could help. That kind of clarity is a game-changer.
4๏ธโฃ Commit fully to your path ๐ค
Half-measures donโt cut it. Building a community that thrives requires consistency, quality content, and genuine interaction. I showed up regularly, replied to questions, and kept the group environment positive and constructive. Real commitment makes people feel valuedโand they stick around because of it.
5๏ธโฃ Balance your time (and keep it human) โ๏ธ
Automation tools can help you manage a large group, but donโt turn your community into a cold, automated funnel. People still want to feel heard and seen. I used tools to handle repetitive tasks, freeing me up to have actual conversations. This human touch makes all the difference, especially once you scale past a few thousand members.
Final thought:
The biggest lesson Iโve learned is that successful communities arenโt built on quick hacks. Theyโre grown through steady effort, clear purpose, authentic confidence, and a willingness to show up over the long haul. Thatโs what turns a handful of members into a thriving, engaged group of 8K+ strong.
Which point resonates with you the most?
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