Lead with empathy, build with trust
If you want a thriving Skool community, empathy is your secret weapon.
It’s not just about being nice. It’s about understanding your members’ struggles, goals, and emotions so you can serve them better.
Start by listening to understand. What are your members really saying?
Try to look beyond the words to understand their true emotions and intentions. When you take the time to follow up on concerns or celebrate progress, you show that their experience matters.
Empathy is also understanding their pain points and aspirations.
- What brought them to your community?
- What are they working toward?
Knowing these answers helps you create content and support systems that speak directly to their needs.
And don’t just sympathize—take action. Offer advice, resources, or strategies that address their challenges. A little help goes a long way in building trust and loyalty.
Finally, celebrate their wins. It doesn't matter if it's a big milestone or a quick win, recognition makes people feel valued and considered (which keeps them engaged.)
Empathy can turn a group of strangers into a community.
What’s one small way you can show your members that you see them today?
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Sylvain Zyssman
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Lead with empathy, build with trust
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