How many of you are offering free information to your customers or potential customers in regards to your service? Offer a link to a special page on your website with questions that you believe should be asked before your potential customer hires anyone in your sector of the industry. This holds you accountable to the standards you claim to off but also gives your potential customers the ability to reflect back on the services they have been receiving from their current service providers and even put their current service providers on the spot!