Creative Chat Recap - Courtesy of Dave Pappas

Hey All,

A big thank you to all those who attended today's Creative Chat in the Living Wall room where we discussed Messaging Strategy and Pricing with Confidence.

Recap on Messaging:

In flux for most of us with a desire to evolve and clarify further
It is highly dependent on first defining our Ideal Customer/Client Profile

Recap on Pricing with Confidence:

Value-based pricing seems ideal vs. Cost-based pricing
Consider raising your prices to avoid bad clients and exert confidence in the sales cycle

Actions to consider for our next group review:

Define your Ideal Customer/Client ProfileWhat are their needs, preferences, and pain points?What is their ideal makeup (ie job title, position, or role)?
Write out your current Unique Value Proposition for our next group reviewThis is the messaging you'll lead with. Your "tagline" so to speak.
Double your pricing... see what happens

Here are the three books mentioned:

Start with WHY - by Simon Sinek (recommended by Blake)

https://simonsinek.com/books/start-with-why/

Building a StoryBrand - by Donald Miller (recommended by Cami)

https://storybrand.com/building-a-storybrand-book/

Pricing Design - by Dan Mall (recommended by Dave)

https://abookapart.com/products/pricing-design

Additional resources to consider:

Pricing Creativity: A Guide to Profit Beyond the Billable Hour

The Win Without Pitching Manifesto

https://www.winwithoutpitching.com/books/

See you at the next one!