@Boniface G- Michael People don’t want value. They want solutions.

Is depend on scenario considered time knowledge and value situation we are going to take two hypothetical situations First is the initial stage, in which you do not have any proof; you do not know what might be thinking work, and you don't know how long it will take. In this scenario solution first driven then value In authority, you have the knowledge; you know how much time it will take; what are the problems? That's why you will consider a value first, then a solution

@Jj Kremer I do not resonate with any friction-able character, But I'm inspired by Eugene Schwartz and his core message of 5 levels of awareness. 1. unaware 2.problem-aware 3.solution-aware 4.product-aware 5.most aware I want to focus on the content side to deliver the brand messaging. To their targeted audience

@O R