People making the mistake of being focused on 'big money' immediately. - They jump into massive projects - Spend months building a product - Create expensive, fancy websites All before they even know if people are interested in what they're making. Here's a better approach: 1. Test the waters with a mini-product launch: - Choose a specific topic - Create a specific product - Collect emails to gauge demand See enough interest? Then... 2. Outline and create your full scaled product: - Break it down into 3-5 main variations - Focus on customer transformation - Provide clear examples and action steps 3. Launch and promote: - Price it affordably ($25-$50) - Create a sales page with strong CTAs - Offer a special launch price or bonus Building trust and providing 100x value should be your first priority. Start small, and let your clients' success be a measure of your own