TIP #01 | STRATEGY When planning campaigns, look for opportunities to share your latest news and connect with the conversation of the moment - launch on X - whether you’re launching a new brand, product, app, message or promotion, X is proven to help brands meet launch KPIs - connect with what is happening - X is where brands can connect to the events, occasions, and trends people talk about most. TIP #02 | POST COPY I. KEEP IT CONCISE The best performing Posts are only 50-100 characters Make sure your post is: - simple, - gets straight to the point, and - focuses on one clear message. i.e. in @Ruggable's website traffic (formerly website clicks) campaign, they cap their post copy at 66 characters and drive people to their best seller collection to explore more. (see 1st image attached) II INCLUDE A STRONG CTA Be clear and straightforward with your desired action and explicitly say “follow us”, “click to read more”, or “reply with your favorite [insert here]”. This practice is especially important for follower and engagement campaigns, but is a best practice for all campaign objectives. i.e. in @Tiger_Balm_US followers campaign, they explicitly say “follow us” and give their audience three good reasons why. (see 2nd image attached) III CONVEY A SENCE OF URGENCY Give people a reason to take immediate action and visit your site, download your app, or follow you. Do you have a limited time offer or sale you’re promoting? Are you offering a discount to the first 20 people who reply to your Post or sign up for your newsletter? Think about what unique value you’re bringing to the table and narrow in on that. i.e. in @perfectbar reach campaign, they add urgency to their new seasonal product release with language like “don’t miss out” and “for a limited time”. (see 3rd image attached) IV AVOID UNNECESSARY EXIT POINTS Whenever possible, keep your ad free of #hashtags and @mentions. We know that it’s tempting, but they’re distracting, clickable opportunities that drive people off your ad and away from your content.

... anyone here knows what a Monkey's Fist is and how it can be applied? ...

... thank you Harold for a very good session ... looking forward to the journey ...